Price Your Product With Confidence
Enter your cost, target profit margin and payment fees — get the exact selling price that keeps your business profitable.
📥 Enter Your Numbers
$
What it costs you to make or buy one unit (materials, labor, packaging).
Share of the selling price you keep as profit. 30% is a common healthy target.
Card processing (≈2.9%) or marketplace commissions. The price is adjusted so fees don't eat your margin.
See the price you'd get using markup instead of margin — and the difference.
🔒 Privacy-first: all calculations happen in your browser. Nothing is uploaded or stored.
🏷️ Your Ideal Price
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SELLING PRICE (MARGIN-BASED)
Profit per Unit (after fees)—
Effective Margin (after fees)—
Price by Markup Method$0.00
Difference—
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Margin-based pricing protects your profit even after fees
💡
Psychological pricing: round to .99 or .95 only after margin is secured
Margin vs Markup: Why It Matters
A 50% markup only gives you a 33% margin. Pricing by margin is the safer method.
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Margin-Based Price
Price = cost ÷ (1 − margin). Guarantees you keep your target share of every sale, even after fees.
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Markup-Based Price
Price = cost × (1 + markup). Simpler, but your real margin shrinks as fees and discounts appear.
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Fees Add Up
Payment processing, marketplace commissions and discounts all come out of your margin — this calculator accounts for them.
Frequently Asked Questions
Pricing questions every owner asks.
What profit margin should I target?
It depends on your industry, but 20–40% is a healthy range for most product businesses. Lower margins need higher volume to survive.
Should I include payment fees in my price?
Yes — or accept them as a cost that lowers your real margin. This calculator builds fees into the price so your target margin stays intact.
How do I price against competitors?
Start with your cost-based minimum (this calculator), then position relative to competitors. Never price below your cost-based floor for long — volume won't save a losing unit economics.
Is this calculator really free?
Completely free, forever, with no signup and no limits. All calculations run in your browser.